4 ms·

It does not. A Ph.D. goal is trying the go to the boundary of knowledge in a very specific area (which takes around 4 years), and then extend by 1 inch(by publ

It does not. A Ph.D. goal is trying the go to the boundary of knowledge in a very specific area (which takes around 4 years), and then extend by 1 inch(by publishing). The main currency is status. A startup goal is to create customers. The more boring the better, and the faster the better. The main currency is money.

christiansakai 7y ago
Can you define what boring here is? How does a boring startup be successful if it is boring? Genuine question.
- streetcat1 7y ago
  It's hard for me to find a startup that is NOT boring (When did you hear about a startup that does a meaningful R&D?) The easiest one are B2C: 1) Amazon - selling books. 2) Air B&B - renting rooms. 3) Uber - renting cars (advanced taxi). 4) Facebook - a database (My SQL) for Social Network. But even "hard" tech startup: 1) Google - research done at Stanford. 2) Databricks - research done at Berkley. 3) Microsoft - No research at all, founders drop from college, Selling interpreters. 5) AWS - Research done at Cornell. Selling VM 6) VMWare - research done at Stanford. Only today, we see startups (e.g. Cruise) that are trying to tackle autonomous driving, which is still an R&D problem, and see where they are. As for being successful. There are two risks in a startup - execution risk and market risk. With boring, you take out execution risk. For market risk, the main thing is timing (I.e. most of the market risk is outside your control). You must be in the right market, at exactly the right time. Hence you must start the project 2 years in advance and hope that the market will become "hot" when you finish.
  - AndrewKemendo 7y ago
    In fact doing meaningful research is an anti-pattern if you want to get hyperscale growth. R&D startups have proven that the only thing in their future is an acquisition (using Cruise as your example).
    - aaavl2821 7y ago
      There are about 40-50 biotech startup IPOs every year. $14B was invested in biotech startups last year and ~75% of that goes to r&d
    - DataWorker 7y ago
      First point is what makes China so strong.
    - EthanHeilman 7y ago
      Biotech or fusion energy startups generally require a serious R&D investment whereas a social media webapp does not. MySpace isn't a good model to use for the next Fairchild Semiconductor.
      - AndrewKemendo 7y ago
        I don't even place the former two in the same category of startup as software startups. Again, if we define startup as "Growing company in search of a business model" then fusion energy falls completely outside of that. You don't get "hyperscale" growth with science (biotech) or infrastructure projects (fusion energy). I'm unaware of any biotech startups that have grown to hyperscale. Genentech is the only giant biotech company I'm aware of and it was started 40 years ago and acquired before any kind of hyperscaling like you see with software startups.
        fuzzfactor 7y ago
        I think the outcome for Packard & Hewlett would have been much different if they had not put so much effort into meaningful R & D. Once you get that much going on, nobody can launch it all anyway. If you could, Thos Edison's lab or Bell Labs would have probably scaled most hyperly themselves. As a technology marketer, I think you should have much more technology that you are not selling compared to what you are promising to deliver. Even better if you can just keep the technology coming to delight customers more so as you go along. Sometimes a highly scaled startup seems to define itself as an unsolved problem where there is exponential uptake begging for a solution. If someone can figure it out.
  - seem_2211 7y ago
    I don't think most technical startups are that interesting (especially as a non technical person) in a pure 'solving the problem' way. What makes it interesting is all of the real world variables that come with it. Admittedly I'm not personally a technical person (I studied marketing and now work in sales), but as an example, just as I find it more interesting to work on the creation and process of making real world advertising than it is to do pure academic 'marketing' research. Patrick McKenzie has an interesting bit on how running a software company is something like 90% not coding. That's where the interesting bit comes in, the actual business that surrounds it all. But I think it all ultimately comes down to how are personally wired. Some people prefer working on pushing the limits of theory, others work on practical application, and some people work in the middle somewhere. All are good!
- dahfizz 7y ago
  Boring here means more of the same. Every cool new startup is selling a product that has existed for a long time, but with a fancy website. Uber is a taxi with a website. Airbnb is a hotel with a website. Facebook is having friends in a website. And that's not to say this is necessarily bad. As OP points out, it's this boringness that can lead to success for businesses. I as a consumer am not looking to radically change my life. I am looking for iterative improvements to convenience, etc. That's what startups often offer: an existing service but a little cheaper and a little more convenient.
- xhkkffbf 7y ago
  Yes, I realize that all companies crave predictable revenue, but only snide academics classify that as boring. If you ask me, most PhD topics are hopelessly narrow and overfocused, if only because that's the only way to finish them in a decent amount of time. That's boring to me.
  - ska 7y ago
    I think you two are using different, but equally valid, meanings of 'boring'. It's good to avoid confounding the two. Whether or not I find a problem interesting isn't a good bellwether for how solvable it is. If I'm starting a new company based around a product idea I want the execution of that v1 product to be as boring-as-in-predictable as possible, because there are more than enough risks at play already without adding 'nobody knows how to build this'. There are sort-of exceptions of course, but the vast majority of successful startups are 'boring' in this specific way. As they should be.
RobRivera 7y ago
If I succeeded at my startup, it would have been one tangible datam against your hypothesis, as I had so much damn fun.
- falcor84 7y ago
  In what way does it go against that hypothesis?
  - RobRivera 7y ago
    >the more boring the better. A more appropriate statement would be along the lines of "the least degree of complexity makes managing it less costly"
adjwilli 7y ago
They do. While founding a company and attending graduate school are in fact very different things, the personal virtues (persistence, diligence, originality, etc.) and the daily methods used (presentation skills, conceptualizing in a problem space, fast iterations, etc.) have a lot of overlap.
xtracto 7y ago
I think the article actually has some good points: > Both start-ups and research projects attempt to do something that has probably never been done before. In both cases, you have to persevere despite ambiguity, uncertainty and risk. You take a big, amorphous goal, and you break it up into smaller, testable hypotheses to create clarity as you go. And in both you have to learn new skills quickly. Throughout graduate school, this happens in lab meetings, seminars, courses and research projects, and in industry you have to learn how to build products, do user testing, market effectively and sell compellingly. (And it might not work out even if you do everything right!) My perspective as someone that did a PhD in CompSci and then worked in startups (one very early, series A and Series B), I agree with that take. There was this moment during my PhD were I had no clue on what was next, and my supervisors advice limited to "think about it", which I also have found during my time in startup-land. Of course a lot of the things we do is mainly "gluing things", but part of the main premises of a PhD is "blame someone else" as you write an article and cite [] every other paper that previously said something you want to mention... so in a way it is a gluing of ideas. I don't think the author tried to say that both were the same in their objective, but more on the process and challenges that present in the endeavour.
mcguire 7y ago
I was going to say, "next time, how a bowl of oatmeal compares to a dump truck load of gravel." Beyond a Masters, graduate school is on-the-job training for research. I don't have a pithy definition of founding a company, but it's not that. P.S. You missed the opportunity to write, "The main currency is currency."

christiansakai 7y ago

Can you define what boring here is? How does a boring startup be successful if it is boring? Genuine question.

streetcat1 7y ago
It's hard for me to find a startup that is NOT boring (When did you hear about a startup that does a meaningful R&D?) The easiest one are B2C: 1) Amazon - selling books. 2) Air B&B - renting rooms. 3) Uber - renting cars (advanced taxi). 4) Facebook - a database (My SQL) for Social Network. But even "hard" tech startup: 1) Google - research done at Stanford. 2) Databricks - research done at Berkley. 3) Microsoft - No research at all, founders drop from college, Selling interpreters. 5) AWS - Research done at Cornell. Selling VM 6) VMWare - research done at Stanford. Only today, we see startups (e.g. Cruise) that are trying to tackle autonomous driving, which is still an R&D problem, and see where they are. As for being successful. There are two risks in a startup - execution risk and market risk. With boring, you take out execution risk. For market risk, the main thing is timing (I.e. most of the market risk is outside your control). You must be in the right market, at exactly the right time. Hence you must start the project 2 years in advance and hope that the market will become "hot" when you finish.
- AndrewKemendo 7y ago
  In fact doing meaningful research is an anti-pattern if you want to get hyperscale growth. R&D startups have proven that the only thing in their future is an acquisition (using Cruise as your example).
  - aaavl2821 7y ago
    There are about 40-50 biotech startup IPOs every year. $14B was invested in biotech startups last year and ~75% of that goes to r&d
  - DataWorker 7y ago
    First point is what makes China so strong.
  - EthanHeilman 7y ago
    Biotech or fusion energy startups generally require a serious R&D investment whereas a social media webapp does not. MySpace isn't a good model to use for the next Fairchild Semiconductor.
    - AndrewKemendo 7y ago
      I don't even place the former two in the same category of startup as software startups. Again, if we define startup as "Growing company in search of a business model" then fusion energy falls completely outside of that. You don't get "hyperscale" growth with science (biotech) or infrastructure projects (fusion energy). I'm unaware of any biotech startups that have grown to hyperscale. Genentech is the only giant biotech company I'm aware of and it was started 40 years ago and acquired before any kind of hyperscaling like you see with software startups.
      - fuzzfactor 7y ago
        I think the outcome for Packard & Hewlett would have been much different if they had not put so much effort into meaningful R & D. Once you get that much going on, nobody can launch it all anyway. If you could, Thos Edison's lab or Bell Labs would have probably scaled most hyperly themselves. As a technology marketer, I think you should have much more technology that you are not selling compared to what you are promising to deliver. Even better if you can just keep the technology coming to delight customers more so as you go along. Sometimes a highly scaled startup seems to define itself as an unsolved problem where there is exponential uptake begging for a solution. If someone can figure it out.
- seem_2211 7y ago
  I don't think most technical startups are that interesting (especially as a non technical person) in a pure 'solving the problem' way. What makes it interesting is all of the real world variables that come with it. Admittedly I'm not personally a technical person (I studied marketing and now work in sales), but as an example, just as I find it more interesting to work on the creation and process of making real world advertising than it is to do pure academic 'marketing' research. Patrick McKenzie has an interesting bit on how running a software company is something like 90% not coding. That's where the interesting bit comes in, the actual business that surrounds it all. But I think it all ultimately comes down to how are personally wired. Some people prefer working on pushing the limits of theory, others work on practical application, and some people work in the middle somewhere. All are good!
dahfizz 7y ago
Boring here means more of the same. Every cool new startup is selling a product that has existed for a long time, but with a fancy website. Uber is a taxi with a website. Airbnb is a hotel with a website. Facebook is having friends in a website. And that's not to say this is necessarily bad. As OP points out, it's this boringness that can lead to success for businesses. I as a consumer am not looking to radically change my life. I am looking for iterative improvements to convenience, etc. That's what startups often offer: an existing service but a little cheaper and a little more convenient.
xhkkffbf 7y ago
Yes, I realize that all companies crave predictable revenue, but only snide academics classify that as boring. If you ask me, most PhD topics are hopelessly narrow and overfocused, if only because that's the only way to finish them in a decent amount of time. That's boring to me.
- ska 7y ago
  I think you two are using different, but equally valid, meanings of 'boring'. It's good to avoid confounding the two. Whether or not I find a problem interesting isn't a good bellwether for how solvable it is. If I'm starting a new company based around a product idea I want the execution of that v1 product to be as boring-as-in-predictable as possible, because there are more than enough risks at play already without adding 'nobody knows how to build this'. There are sort-of exceptions of course, but the vast majority of successful startups are 'boring' in this specific way. As they should be.

RobRivera 7y ago

If I succeeded at my startup, it would have been one tangible datam against your hypothesis, as I had so much damn fun.

falcor84 7y ago
In what way does it go against that hypothesis?
- RobRivera 7y ago
  >the more boring the better. A more appropriate statement would be along the lines of "the least degree of complexity makes managing it less costly"

adjwilli 7y ago

They do. While founding a company and attending graduate school are in fact very different things, the personal virtues (persistence, diligence, originality, etc.) and the daily methods used (presentation skills, conceptualizing in a problem space, fast iterations, etc.) have a lot of overlap.

xtracto 7y ago

I think the article actually has some good points: > Both start-ups and research projects attempt to do something that has probably never been done before. In both cases, you have to persevere despite ambiguity, uncertainty and risk. You take a big, amorphous goal, and you break it up into smaller, testable hypotheses to create clarity as you go. And in both you have to learn new skills quickly. Throughout graduate school, this happens in lab meetings, seminars, courses and research projects, and in industry you have to learn how to build products, do user testing, market effectively and sell compellingly. (And it might not work out even if you do everything right!) My perspective as someone that did a PhD in CompSci and then worked in startups (one very early, series A and Series B), I agree with that take. There was this moment during my PhD were I had no clue on what was next, and my supervisors advice limited to "think about it", which I also have found during my time in startup-land. Of course a lot of the things we do is mainly "gluing things", but part of the main premises of a PhD is "blame someone else" as you write an article and cite [] every other paper that previously said something you want to mention... so in a way it is a gluing of ideas. I don't think the author tried to say that both were the same in their objective, but more on the process and challenges that present in the endeavour.

mcguire 7y ago

I was going to say, "next time, how a bowl of oatmeal compares to a dump truck load of gravel." Beyond a Masters, graduate school is on-the-job training for research. I don't have a pithy definition of founding a company, but it's not that. P.S. You missed the opportunity to write, "The main currency is currency."