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Online advertising is pretty much always going to be a race to the bottom because everything a website does is just a dog and pony show to get people to watch a
by vinaypai 7y ago
Online advertising is pretty much always going to be a race to the bottom because everything a website does is just a dog and pony show to get people to watch ads. Why bother putting together quality content when churning out clickbait and low-effort crap generates far more clicks with far less work?
- elicash 7y agoAs an advertiser, I can tell you that clickbait is the worst place for my ad to live because people click away immediately.
- vinaypai 7y agoYeah I agree advertisers would rather have their ads next to quality content. Publishers don't always have the same incentives while it's easy to fill lots of inventory with at lower prices but make up for it in volume. A fine dining restaurant might make more money per diner than a McDonald's, but your average McDonald's probably makes way more money.
- elicash 7y agoIf something benefits McDonalds AND the fine dining places I enjoy, that's fine with me. I don't have a problem with bad content out there, so long as there's a ton of really good content. For the great publications I read, I want them to be successful businesses so they can expand. A better ad market, or even a return to how it was before the dominance of FB/Google, would enable them to do that in a way that relying mostly on subscriptions hasn't.