Depends what you mean any rando cant just rock up and get position 1 for "car insurance" probably true. But improve the performance for a site absolutely or ge

Depends what you mean any rando cant just rock up and get position 1 for "car insurance" probably true. But improve the performance for a site absolutely or get the right traffic to the right geo version of your page yep (bloody hard work I might add) Ikea is having a bit of a problem in this area at the moment for example.