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Same here. I had to recollect if I even signed up with Facebook. After checking my Deliveroo settings, it seems that my FB account isn't even connected. This is

by lprd 7y ago

Same here. I had to recollect if I even signed up with Facebook. After checking my Deliveroo settings, it seems that my FB account isn't even connected. This is insane...

culturestate 7y ago
Do you use the same e-mail address for both Deliveroo and Facebook? If so, that could be how they matched you. Facebook lets businesses create custom retargeting audiences[1] from existing customers, and you can (obviously) include interaction data in order to segment e.g. frequent customers from occasional customers. 1. https://www.facebook.com/business/help/1472206006327390 https://www.facebook.com/business/help/1472206006327390
- feintruled 7y ago
  I suppose that would explain it. I can't see what Deliveroo get out of it though, and how they might expect Facebook to have a better handle on what sort of food I would order and how often as opposed to Deliveroo themselves, who know. I wonder if they have plans for service expansion into "Deliveroo but for X" and want to see what their customers are into. Or perhaps they want to see if I am two-timing them with Just Eat! Funny, I now remember reading a post from someone claiming that if they ordered an online grocery shop off a company that was not their usual, like magic a voucher would appear from their original company. I assumed this was coincidence, but this is the exact mechanism that such a thing could happen. Of course this could also just be a manifestation of the trend of companies desiring data for data's sake, and a load of deliveroo managers are sitting in a meeting somewhere looking at a graph showing an intersection of people who are into retro computing and also like burritos and trying to brainstorm some strategy off such trivia.
  - culturestate 7y ago
    > how they might expect Facebook to have a better handle on what sort of food I would order and how often as opposed to Deliveroo themselves That's not really the idea - they're just trying to serve you ads wherever they think you might see them. Retargeting (whether it's through Facebook ads or AdWords or what have you) is one more engagement lever alongside push notifications, emails, etc.

by lprd 7y ago

Same here. I had to recollect if I even signed up with Facebook. After checking my Deliveroo settings, it seems that my FB account isn't even connected. This is insane...

culturestate 7y ago

Do you use the same e-mail address for both Deliveroo and Facebook? If so, that could be how they matched you. Facebook lets businesses create custom retargeting audiences[1] from existing customers, and you can (obviously) include interaction data in order to segment e.g. frequent customers from occasional customers. 1. https://www.facebook.com/business/help/1472206006327390 https://www.facebook.com/business/help/1472206006327390

feintruled 7y ago
I suppose that would explain it. I can't see what Deliveroo get out of it though, and how they might expect Facebook to have a better handle on what sort of food I would order and how often as opposed to Deliveroo themselves, who know. I wonder if they have plans for service expansion into "Deliveroo but for X" and want to see what their customers are into. Or perhaps they want to see if I am two-timing them with Just Eat! Funny, I now remember reading a post from someone claiming that if they ordered an online grocery shop off a company that was not their usual, like magic a voucher would appear from their original company. I assumed this was coincidence, but this is the exact mechanism that such a thing could happen. Of course this could also just be a manifestation of the trend of companies desiring data for data's sake, and a load of deliveroo managers are sitting in a meeting somewhere looking at a graph showing an intersection of people who are into retro computing and also like burritos and trying to brainstorm some strategy off such trivia.
- culturestate 7y ago
  > how they might expect Facebook to have a better handle on what sort of food I would order and how often as opposed to Deliveroo themselves That's not really the idea - they're just trying to serve you ads wherever they think you might see them. Retargeting (whether it's through Facebook ads or AdWords or what have you) is one more engagement lever alongside push notifications, emails, etc.