Not necessarily, because: They can already see what the other major platforms in this space are doing, and learn from it. They are already a large company that

Not necessarily, because: They can already see what the other major platforms in this space are doing, and learn from it. They are already a large company that has other income with which to support this service through its initial growth. They can hire/poach people from these existing companies to help give them a kick start. I know just saying it makes it sound easy, but responsible executives and teams should be capable of doing better.