One of the things I've found about effective promotion is choosing your audience. While I'd love more attention and respect from the HN crowd, it doesn't really

One of the things I've found about effective promotion is choosing your audience. While I'd love more attention and respect from the HN crowd, it doesn't really translate to sales for me. So, I don't put a lot of effort into promoting myself here. I think it's an important point that a lot of us tech geeks miss: Unless your product is aimed at fellow tech geeks, don't worry what HN people think of it (or of you). But, since you asked, on http://www.obsidianportal.com http://www.obsidianportal.com we saw a significant uptick in premium subscriptions when we hired someone to manage our Twitter and Facebook account. We brought in someone from our community and he did a great job increasing engagement. We have a reputation for being very easy to engage, and I do as many interviews/guest-spots on podcasts and blogs (roleplaying game blogs, not tech stuff) as people will have me. I love the subject material, so it's fun to talk about, but it's still "work" and takes a lot of time.