Apologies if this doesn't come across as lucid as I'd like it to but I've had a few to drink; IMHO the best traction method for these deals and coupons types of

Apologies if this doesn't come across as lucid as I'd like it to but I've had a few to drink; IMHO the best traction method for these deals and coupons types of services is to get a loose affiliate model off the ground where you allow people on the ground (read: early adopters) to attract new partner companies to sign up with your service. This way, you're marketing yourself in a dual channel medium (Affiliates gain new partners who'll promote the specials to grow their sales volumes & the affiliates themselves promote the new deals within their own social graphs to get bigger cuts from prospective deals). Your service wins either way. I'm not sure if this would be applicable to you, although from the information on the landing page it may very well be. Just a use it or lose it piece of advice. tl;dr This business model could use early adopters as affiliates to gain traction.