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This is an interesting challenge, because reducing consumption is the most effective way to increase sustainability. This is antithetical to selling more cloth
by dublinben 7y ago
This is an interesting challenge, because reducing consumption is the most effective way to increase sustainability. This is antithetical to selling more clothing though, so you won't find much traction with fashion brands.
That being said, Poshmark does have a $600m valuation, so there is a market here.
- jlevers 7y agoPatagonia's also done a great job with this. I have no idea if all their advertising around not buying things you don't need has increased the number of items they've sold, or just the price they can charge for them.