1.5 billion active devices with all of them tied to an easy payment method is very meaningful. Also, the wealthiest 1.5 billion and the most willing to spend mo

1.5 billion active devices with all of them tied to an easy payment method is very meaningful. Also, the wealthiest 1.5 billion and the most willing to spend money on tech/app purchases. This is a big deal. If you're trying to sell an app instead of trying to sell ads, Apple users is your target market, even if your app is web, native Windows, or Android.