Yeah, the basic strategy seems to be increasing the average value of a customer that buys an iPhone. Some of that is similar to what they've done in the past wi

Yeah, the basic strategy seems to be increasing the average value of a customer that buys an iPhone. Some of that is similar to what they've done in the past with software integration between their hardware products (AirPods, Watch), and now they're expanding into services probably because those are simply easier and more cost effective to build than new hardware products. It's also easier to get people to pay for a monthly software subscription than it is to buy hardware (even with 0% APR on credit)