5 ms·
LTV for an Apple customer buying AppleTV+ and iCloud is let's say in the thousands. The profit margin for selling a MacBook Pro or Mac Pro ranges from thousand
by threeseed 7y ago
LTV for an Apple customer buying AppleTV+ and iCloud is let's say in the thousands.
The profit margin for selling a MacBook Pro or Mac Pro ranges from thousands to tens of thousands.
So it is always going to be more profitable for them to sell hardware than software or internet services.
But it's irrelevant because they can just do both. Hence why there are both a products and services company not one or the other.