There is also a social equivalent, which is highly regional/cultural: How much do we talk ourselves up, versus how modest are we? If you talk like you're the h

There is also a social equivalent, which is highly regional/cultural: How much do we talk ourselves up, versus how modest are we? If you talk like you're the hottest thing since sliced cheese in some places, you're looked upon as an arrogant braggart; if you don't in other places, it is assumed you are completely incompetent.