How are you actually making money? Take that model and expand. For example: 1. Use targeted advertising (Facebook Ads, etc) to attract more of your best custo

How are you actually making money? Take that model and expand. For example: 1. Use targeted advertising (Facebook Ads, etc) to attract more of your best customers. 2. Use tools like visualwebsiteoptimizer.com to test and optimize 3. Find ways to sell your by products [http://37signals.com/svn/posts/1620-sell-your-by-products http://37signals.com/svn/posts/1620-sell-your-by-products] I wouldn't worry too much about the "1.0-ness" of the site. Most users (especially in your niche!) don't care about bleeding edge technology and are even sometimes turned off by it. I know dozens of people that love freecycle and none of them ever said "I wish this had more AJAX and shiny tables!"