The blame here is squarely on Apple. After Jobs they treated the iPad as if it is just a big iPhone. It is a device of incredible potential but developers can

The blame here is squarely on Apple. After Jobs they treated the iPad as if it is just a big iPhone. It is a device of incredible potential but developers can't make an economic model work with iPad centric software which really takes maximum advantage of it. Apple should have developed killer apps in-house specifically for the iPad to seed the ecosystem but they didn't. It is crazy that ten years after the iPad came out the only real way to keep large numbers of documents in sync and organized between it and my computer is Evernote.