The data from Radiohead's experiment is pretty interesting. There is one thing that they did poorly though. Consider the person who downloads the album for $0.0

The data from Radiohead's experiment is pretty interesting. There is one thing that they did poorly though. Consider the person who downloads the album for $0.00 because they want to hear the music before deciding how much they are willing to pay for it. Radiohead's website did not allow that person to go back and give money after the initial download. The only way to pay any money in that case, was to download the album a 2nd time using a 2nd email address (couldn't download twice with the same email) and include a $$ value for the 2nd download. Credit me with 2 downloads, one for $0.00 and one for $5.00. If a lot of people did that, it would inflate the total number of downloads and reduce the average paid. I wonder how many people did something similar?