Yes. You are absolutely right that Media lab does a lot of marketing work. I worked with an MIT-graduated professor as a grad student for a few months. When he

Yes. You are absolutely right that Media lab does a lot of marketing work. I worked with an MIT-graduated professor as a grad student for a few months. When he joined my then grad school, he recently got his PhD. The first thing he did as an assistant prof was to teach his students on how to promote their work. He even showed us a slide deck from MIT Media lab that basically teaches you how to do just that (promote your work and make presentations look fantastic). True to his roots, the guy was pretty good at promoting his work (although, having worked on the system he was developing at that time for a bit, I highly doubt the outcome of his project is as good as he made them look like) and he always made sure to get his work featured one way or another in media (be it University publication, local newspapers and through non-profit media channels).