This is a company already trusted with extremely sensitive information and who have suffered a stream of stories suggesting they may not be fulfilling that trus

This is a company already trusted with extremely sensitive information and who have suffered a stream of stories suggesting they may not be fulfilling that trust in the way a reasonable customer might expect, all the while while charging users enough of a price that the service isn't obviously ad/data sale supported. The bar should be a lot higher for them, it's not some free tic-tac-toe app.