We want people to feel good about positive actions taken so when we have to pressure them again they have a reason to care and turn about. Any positive movemen

We want people to feel good about positive actions taken so when we have to pressure them again they have a reason to care and turn about. Any positive movement means they're slipping, realize they're slipping and have to do something to appease critics. But doing too little makes them a hypocrite and opens them to additional criticism. Which this article is an example of. If I'm damned either way I'm going to go to hell doing as I please.