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Is the key here to signalling to the enthusiast that they’re understood through consistency of a product over time? Consider the Chevy brand. Their trucks/larg
by xattt 7y ago
Is the key here to signalling to the enthusiast that they’re understood through consistency of a product over time?
Consider the Chevy brand. Their trucks/large SUVs have stayed the same, and have a cult following because of it.
Same with the VAG lineup (or any other manufacturer). Porsches, Audi, and VW each have a group of enthusiasts (obviously representing different slices of society) because there has been consistency in each brand through the decades.
This extends to the non-car world as well. Apple is doing a good job of losing that enthusiast crowd by churning out crappy products and coasting on brand loyalty alone (though the tide may be turning).
- KineticLensman 7y agoMy wife and I owned several Saabs over the years. We primarily stopped buying them because they became GM vehicles under the bonnet. Also, the only local dealership had a sexist salesman who was incredibly rude to my wife. But when they were good they were good! I walked away unscathed from a Saab that was totalled in a high-speed crash with an HGV. Its replacement clocked 208,000 miles.