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It’s interesting how success & potential is defined. iPad generates ~$20B/year in revenue with huge margins. [1] If iPad was a standalone business, it be the

• antipaul 7y ago
  This is not what the Steve Jobs era prioritized. Revolutionary product first, market share and revenue second. Gruber follows that philosophy
• ajscanlan 7y ago
  If the iPad was a standalone business, and had no access to the Apple ecosystem or brand, do you think it would still generate ~$20B/year? Obviously we can't know, but the point is success is relative. Some people might expect better from Apple and so their standard for success is higher than $20B/year on one of their flagship products.