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Can you please explain what a DSP is? I associate that acronym with Digital Signal Processor.
by MisterTea 7y ago
Can you please explain what a DSP is? I associate that acronym with Digital Signal Processor.
- lordgrenville 7y agohttps://en.wikipedia.org/wiki/Demand-side_platform https://en.wikipedia.org/wiki/Demand-side_platform
- Daktest 7y agoIt's essentially a web app/UI that allows advertisers to actually set up their advertising campaigns that run on devices. DSPs are integrated with a host of a data providers and exchanges that give advertisers the ability to target people based on location, demographics, what articles they're reading, etc.