But if you look at the whole of Amazon, not just Kindle, the company is all over the place. It sells an e-book reader! It sells books! It sells other consume

But if you look at the whole of Amazon, not just Kindle, the company is all over the place. It sells an e-book reader! It sells books! It sells other consumer products! It provides a marketplace where other people can sell products, even books! It sells cloud-computing services! If Amazon had a few bad quarters, I could imagine business pundits looking over this list, clicking their tongues, and saying that Amazon’s “lack of focus” was its downfall.