I cannot think of any other market with that much voodoo and obscure "magic" as high end audio equipment or (especially) guitar tube amplifiers. And they make

I cannot think of any other market with that much voodoo and obscure "magic" as high end audio equipment or (especially) guitar tube amplifiers. And they make sure to keep their selling arguments to "musicality", "passion" and "emotions" because that is something you can easily sell, it gives you a very unique selling position and is virtually impossible for the customer to measure and compare.