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The worst of all is American Airlines logo. The one designed by Vignelli was far superior in every aspect, yet we have the one today which looks awful: https://
by spectramax 7y ago
The worst of all is American Airlines logo. The one designed by Vignelli was far superior in every aspect, yet we have the one today which looks awful: https://www.dezeen.com/2013/01/21/american-airlines-debuts-new-logo-and-livery/ https://www.dezeen.com/2013/01/21/american-airlines-debuts-n...
Another example is Library of Congress logo designed by C&G, timeless until it lasted and Paula Sher(Pentagram) destroyed it. https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_library_of_congress_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_log...
- stallmanite 7y agoThese articles are lovely. I didn’t realize until this moment how much I needed graphic design criticism in my life.