I have thought about this as well. I would love someone more knowledgable to chime in - but if I had to guess it is that consumer hard drive sales have been dec

I have thought about this as well. I would love someone more knowledgable to chime in - but if I had to guess it is that consumer hard drive sales have been declining a lot in recent years. Desktops are a thing of the past for your average PC user, and as a result hardware/storage upgrades. Laptops, mobile devices, and cloud storage is where it's at. No one is buying hard drives anymore except large enterprises. In order to appeal to the consumer market HDD manufacturers need a value prop to compete with cloud storage. So discounting bulk storage is the play. I am guessing that they are selling "white label" enclosed drives at a lower margin than the enterprise counterparts but still netting more in the long run.