Most online advertising professionals are centaurs. Take FB ads. The best way to use it is to take full advantage of FB's AI - set a digital conversion event,

Most online advertising professionals are centaurs. Take FB ads. The best way to use it is to take full advantage of FB's AI - set a digital conversion event, and tell it to optimize for it. It will then paperclip optimize towards that. The marketers job is to give the right conversion event + creative for the fb algorithm to do its job best.