3 ms·
What are the best 'early' or 'pre-steps' a smaller company can do before they're likely to be on your radar? And what is the best stage at which to start focusi
by jariel 7y ago
What are the best 'early' or 'pre-steps' a smaller company can do before they're likely to be on your radar? And what is the best stage at which to start focusing on your type of orgs?
At what point do such firms start developing 'quadrants' for smaller, niche services or industries? There are surely a lot of SaaS type platforms out there that just don't make the cut into your reports, so where is that threshold?
- gartneranalyst 7y agoYou should identify a target list of analysts who cover your domain and brief them on your offering. You are never too early IMO. We typically do not produce Magic Quadrants for small, niche oriented sectors. We will use another document type called a Market Guide for such markets. Market Guides do not rank vendors like a Magic Quadrant.