So who you propose runs the auction then, and who keeps the proceeds? As for everything else you're proposing, I'm not sure I understand how it'd work. How do

So who you propose runs the auction then, and who keeps the proceeds? As for everything else you're proposing, I'm not sure I understand how it'd work. How do you "stop ripping off individuals who want to buy one domain"? If .web launches tomorrow and a thousand people want clothing.web, how do you allocate it without holding an auction? If you do a lottery, how do you know that each entrant is a bona fide person and not a ticket box stuffer? I'm not seeing workable solutions being proposed here. On the domains you were talking about, there was an auction when the TLD launched, and those names just weren't taken during said auction. Plenty of others were.