It's really not and there are absolutely cases where marketers have to market a superior product over a sub-par product. A lot of the art in marketing is endin

It's really not and there are absolutely cases where marketers have to market a superior product over a sub-par product. A lot of the art in marketing is ending up in front of the consumers for whom your product IS actually relevant. If a superior product fails to sell over a sub-par product then the marketing was probably crap.