It's just a conglomerate and has been run like one for the last decade. That whole "startup" culture died out a long time ago and has been overlooked because of

It's just a conglomerate and has been run like one for the last decade. That whole "startup" culture died out a long time ago and has been overlooked because of people's nostalgia and the high pay and benefits. The company is still very profitable with several major product lines. It's far from dying and there's no 2nd place competition even close in the areas it dominates (search and advertising).