The European Commission found that, since 2008, Google had been altering its search engine results to give priority to its European comparison shopping service

The European Commission found that, since 2008, Google had been altering its search engine results to give priority to its European comparison shopping service - initially ‘Froogle’ and later ‘Google Shopping’ - ahead of other rival shopping businesses. By ranking Google Shopping service ahead of other competitors, Google was able to significantly increase the amount of traffic to the previously ailing service, thereby generating more clicks and revenue. Meanwhile, other companies were bumped down the list and saw traffic levels drop. CNBC