I mean there are a couple ways to look at that. For me it's recognizing that building trust as a brand is part of creating value. The pump and dump scheme that

I mean there are a couple ways to look at that. For me it's recognizing that building trust as a brand is part of creating value. The pump and dump scheme that you're describing is about exfiltrating that value from the brand. But that doesn't really work until either the company is in a situation where you need to pump and dump to exit or it's in late enough stage that the leaders/owners want to exit/retire. Either way the long term health of the company and brand don't matter, by that point it doesn't matter to build trust with customers.