4 ms·

I generally agree, but despite this companies still do it sometimes. UPS is a great example. Ditching Paul Rand's timeless logo for what they have today, a real

by city41 7y ago

I generally agree, but despite this companies still do it sometimes. UPS is a great example. Ditching Paul Rand's timeless logo for what they have today, a real shame.

deleted 7y ago
[deleted]
spectramax 7y ago
The worst of all is American Airlines logo. The one designed by Vignelli was far superior in every aspect, yet we have the one today which looks awful: https://www.dezeen.com/2013/01/21/american-airlines-debuts-new-logo-and-livery/ https://www.dezeen.com/2013/01/21/american-airlines-debuts-n... Another example is Library of Congress logo designed by C&G, timeless until it lasted and Paula Sher(Pentagram) destroyed it. https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_library_of_congress_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_log...
- stallmanite 7y ago
  These articles are lovely. I didn’t realize until this moment how much I needed graphic design criticism in my life.