5 ms·
Seems like a strange argument, to claim that Nintendo's logotype would even be eligible for a "modernization". The vast majority of logos follow the same mold w
by hnarn 7y ago
Seems like a strange argument, to claim that Nintendo's logotype would even be eligible for a "modernization". The vast majority of logos follow the same mold when they are modernized: they are simplified, rendered in sharp vector art, are made to look good even in monochrome, may use contemporary fonts instead that match this style, and so on. Microsoft's window is an example of this, Firefox is another. The thing about Nintendo's logo is that it already looks like that. Like the logo of IBM, it's already modern, because it's timeless.
- city41 7y agoI generally agree, but despite this companies still do it sometimes. UPS is a great example. Ditching Paul Rand's timeless logo for what they have today, a real shame.
- deleted 7y ago[deleted]
- spectramax 7y agoThe worst of all is American Airlines logo. The one designed by Vignelli was far superior in every aspect, yet we have the one today which looks awful: https://www.dezeen.com/2013/01/21/american-airlines-debuts-new-logo-and-livery/ https://www.dezeen.com/2013/01/21/american-airlines-debuts-n... Another example is Library of Congress logo designed by C&G, timeless until it lasted and Paula Sher(Pentagram) destroyed it. https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_library_of_congress_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_log...
- stallmanite 7y agoThese articles are lovely. I didn’t realize until this moment how much I needed graphic design criticism in my life.
- dole 7y agoIt looks modern and timeless now in our age of Metro-style flat UIs and graphic design, but in the 90-00's, most companies went through a bevelled, shiny, chromed logo update because of (IMHO) the flashier web graphics that were more easily generated and the chintzy OS UI polishes everyone thought they enjoyed at the time. Recent articles on the history of the Volkswagen logo [1] [2] and it's retreat back to flatness are a perfect look into this phenomenon. [1] https://www.motor1.com/features/369759/vw-logo-history/4347581/ https://www.motor1.com/features/369759/vw-logo-history/43475... [2] https://medium.com/content-shailee/evolution-of-the-volkswagen-logo-25fe01229f2f https://medium.com/content-shailee/evolution-of-the-volkswag...
- deleted 7y ago[deleted]