I could see them potentially selling just the bare motherboard to hobbyists in non certified form. However, they might not since that's the main product, along

I could see them potentially selling just the bare motherboard to hobbyists in non certified form. However, they might not since that's the main product, along with the I/O expansion modules and the software that drives all of this. To make the motherboard useful that software would probably be needed. $360 is cheap if this system does what is claimed. Sub $100 is probably not realistic given what is involved with being truly industrial grade - the level of protection from the environment and reliability alone would require raising the price beyond that. There's a big difference between an "Industrial Pi Case with a DIN mount" and a certified Industrial Pi PLC. This seems to be the latter.