>>Does anyone involved with enterprise purchasing decisions know how valuable Gartner/Forrester endorsements are? And if being in the unmagical quadrant is terr

>>Does anyone involved with enterprise purchasing decisions know how valuable Gartner/Forrester endorsements are? And if being in the unmagical quadrant is terrible? Enterprise purchasing stakeholders value these endorsements to the point that they would be more likely to take a meeting with a vendor positioned in Gartner's magic quadrant or covered favourably in Forrester's Wave reports. This does not mean that purchasing teams will solely base their decisions on these types of reports, but it certainly can (and often does) positively influence your funnel momentum for a particular year. After securing one or several meetings with various stakeholders in an organization, you'll then have to do the rest of the legwork in your standard sales cycle to close the deal (e.g. demos, tender bid responses, deployments, onerous commercial negotiations, etc).