Sunk cost fits better. I think loss aversion is however also not a bad fit: https://en.wikipedia.org/wiki/Sunk_cost#Loss_aversion https://en.wikipedia.org/wiki/

Sunk cost fits better. I think loss aversion is however also not a bad fit: https://en.wikipedia.org/wiki/Sunk_cost#Loss_aversion https://en.wikipedia.org/wiki/Sunk_cost#Loss_aversion One is: I already paid, therefore I should eat. The other is: I paid for infinity, therefore I should eat more.