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Instead, many of these companies take a cue from the way Facebook rolled out with a deliberate controlled pacing that allowed it to scale as it went from just H

Instead, many of these companies take a cue from the way Facebook rolled out with a deliberate controlled pacing that allowed it to scale as it went from just Harvard, to include Ivy League schools, high schools, work places, and eventually the world. Did Facebook really have controlled pacing or did the product actually just start out as a niche product and grow? I thought the latter. The difference being did Zuck actually have even a blurry plan of its growth?

wallflower 16y ago
It's likely Zuckerberg had some vision very early on of just how big it could become (and the value of a real identity - not a false identity [1]) According to Robert Scoble, the controlled pacing is still going on: "Here’s the phases of Facebook: Phase 1. Harvard only. Phase 2. Harvard+Colleges only. Phase 3. Harvard+Colleges+Geeks only. Phase 4. All those above+All People (in the social graph). Phase 5. All those above+People and businesses in the social graph. Phase 6. All those above+People, businesses, and well-known objects in the social graph. Phase 7. All people, businesses, objects in the social graph." http://scobleizer.com/2009/03/21/why-facebook-has-never-listened-and-why-it-definitely-wont-start-now/ http://scobleizer.com/2009/03/21/why-facebook-has-never-list... [1] http://www.unc.edu/depts/jomc/academics/dri/idog.html http://www.unc.edu/depts/jomc/academics/dri/idog.html
- nostrademons 16y ago
  Scoble missed a bunch of steps. According to my recollection (FaceBook member since Sept 2004), it was: Phase 1: Harvard only. Phase 2: Ivy-league only. Phase 3: Top schools only Phase 4: Top schools and their alums only. Phase 5: All colleges Phase 6: All colleges + high schools Phase 7: Everyone Phase 8: Everyone + app makers Phase 9 (not sure on the timing of this, I forget if "I Support X" pages came out before or after the platform): Everyone + app makers + political causes Phase 10: Everyone + political causes - app makers except Zynga. Phase 11: Everyone + political causes + businesses + Zynga Phase 12?: Everyone + everything?

wallflower 16y ago

It's likely Zuckerberg had some vision very early on of just how big it could become (and the value of a real identity - not a false identity [1]) According to Robert Scoble, the controlled pacing is still going on: "Here’s the phases of Facebook: Phase 1. Harvard only. Phase 2. Harvard+Colleges only. Phase 3. Harvard+Colleges+Geeks only. Phase 4. All those above+All People (in the social graph). Phase 5. All those above+People and businesses in the social graph. Phase 6. All those above+People, businesses, and well-known objects in the social graph. Phase 7. All people, businesses, objects in the social graph." http://scobleizer.com/2009/03/21/why-facebook-has-never-listened-and-why-it-definitely-wont-start-now/ http://scobleizer.com/2009/03/21/why-facebook-has-never-list... [1] http://www.unc.edu/depts/jomc/academics/dri/idog.html http://www.unc.edu/depts/jomc/academics/dri/idog.html

nostrademons 16y ago
Scoble missed a bunch of steps. According to my recollection (FaceBook member since Sept 2004), it was: Phase 1: Harvard only. Phase 2: Ivy-league only. Phase 3: Top schools only Phase 4: Top schools and their alums only. Phase 5: All colleges Phase 6: All colleges + high schools Phase 7: Everyone Phase 8: Everyone + app makers Phase 9 (not sure on the timing of this, I forget if "I Support X" pages came out before or after the platform): Everyone + app makers + political causes Phase 10: Everyone + political causes - app makers except Zynga. Phase 11: Everyone + political causes + businesses + Zynga Phase 12?: Everyone + everything?