>Most companies put an implicit value on size for the sake of size, and doing any cheap viral game in the book to get there, even if it means a low percentage o

>Most companies put an implicit value on size for the sake of size, and doing any cheap viral game in the book to get there, even if it means a low percentage of users ever engage with your app or return to your site again. These "Mafioso" Startups are playing the right game. Leverage slow growth and focus on maximizing value per consumer, rather than maximizing the number of consumers. A good point made in the article, that could have been overlooked.