A motivation for no longer reporting unit sales was that analysts paid way too much attention to those numbers. I recall several quarters where device sales fel

A motivation for no longer reporting unit sales was that analysts paid way too much attention to those numbers. I recall several quarters where device sales fell just a little and people would proclaim the soon death of the company[1]. Though unit sales can be inferred from revenue, as the company moves into services it benefits them to group all device sales under one line item because it's a business category that doesn't have the crazy growth it used to. [1]: (2016) https://www.zdnet.com/article/iphone-apocalypse-end-of-apple-as-we-know-it/ https://www.zdnet.com/article/iphone-apocalypse-end-of-apple...