That's not something we have any control over, is it? Whether it's allocated to internet or some other channel, these companies are going to advertise to acquir

That's not something we have any control over, is it? Whether it's allocated to internet or some other channel, these companies are going to advertise to acquire and retain customers, and that advertising cost is baked into their prices. If a new federal law was passed banning all advertising on the internet, I doubt Ford will drop the MSRP of the F-150, or that the price of a bar of Proctor & Gamble soap will change.