I was riffing on the famous book/Ted talk - https://youtu.be/IPYeCltXpxw https://youtu.be/IPYeCltXpxw I agree the what often works for me, but if you want mass

I was riffing on the famous book/Ted talk - https://youtu.be/IPYeCltXpxw https://youtu.be/IPYeCltXpxw I agree the what often works for me, but if you want mass appeal it appears to be the Why that hooks people.