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I think the issue is that ROIC is harder to assess and harder to understand than a simple profit margin calculation. For reference, in it's heyday Windows-and-O
by yodon 7y ago
I think the issue is that ROIC is harder to assess and harder to understand than a simple profit margin calculation. For reference, in it's heyday Windows-and-Office Microsoft had a 42% ROIC.
- formercoder 7y agoYeah, ROIC is really tough to get right and be meaningful. NPV is less “right” but more accurate.