IMO, it’s the ones that have a lean, low cost, low price, high volume model for their products or services. India is a highly cost sensitive market and there’s

IMO, it’s the ones that have a lean, low cost, low price, high volume model for their products or services. India is a highly cost sensitive market and there’s hardly any kind of customer stickiness that can be taken advantage of. Even mobile number portability has huge numbers reported every quarter where people switch, while retaining their phone numbers, between the four main providers (among which three are in doldrums) who have survived the brutal costs and truly ruthless competition.