You are thinking about this backwards. What people love is that the initial price is LOW. They all hope that this will be the final cost. They don't even want

You are thinking about this backwards. What people love is that the initial price is LOW. They all hope that this will be the final cost. They don't even want to think about paying more. Getting refunds stinks, frankly. All it takes is a single hiccup to turn into a PR nightmare: "Old lady getting kicked out of her apartment because the airline did not process the refund in time."