4 ms·
Hi, I am curious to know if this distinction exists in literature. I, for one, am not familiar with this distinction. There are different market segments to wh
by pretty_dumm_guy 7y ago
Hi,
I am curious to know if this distinction exists in literature. I, for one, am not familiar with this distinction. There are different market segments to which people belong as in any other country and their proportion may vary starkly compared to well-developed countries for example. But the distinction you are making is very new to me.
- ThomPete 7y agoSome about it here. I am looking for another repport i read a while back. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/digital-india-technology-to-transform-a-connected-nation https://www.mckinsey.com/business-functions/mckinsey-digital... https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/digital%20india%20technology%20to%20transform%20a%20connected%20nation/digital-india-technology-to-transform-a-connected-nation-full-report.ashx https://www.mckinsey.com/~/media/mckinsey/business%20functio...
- pretty_dumm_guy 7y agoHi, Thank you for these pointers. I read through the article and I couldn't find the distinction that you made. Maybe I missed it. Could you please help me see where it appears ?
- ThomPete 7y agoHey, I am looking for the article that speaks about it. I first learned about it in this podcast https://technode.com/2019/01/28/71-the-chinese-takeover-of-the-indian-app-ecosystem-with-shadma-shaikh/ https://technode.com/2019/01/28/71-the-chinese-takeover-of-t... But there is a more in depth article I am trying to find. A few interesting things about India 1 and 2 India 1 150-180 Million Internet Consumers Speaks English $1 Trillion Market Unlimited Data Expensive Smartphones Wi-fi at home & office 24/7 connectivity Earning an average of Rs 30,000 a month. India 2 400 Million Internet Users Speaks local languages Serves India 1 Send money home. Care about education of their children. Earning an average of Rs 7,000 a month. Second hand smartphones/feature phones Buy data pack