Just like the guitar mags I grew up with. I looked at all the ads, and even bought stuff based on what I saw in competing ads along with gear reviews. For that

Just like the guitar mags I grew up with. I looked at all the ads, and even bought stuff based on what I saw in competing ads along with gear reviews. For that matter, the same goes for motorcycle magazines, and just about every other kind of magazine that caters to a niche market. Those kinds of ads can be great, even.