>Like the article said, people are much more cost averse. People includes leadership and product. Both of which will almost always decline this strategy. If yo

>Like the article said, people are much more cost averse. People includes leadership and product. Both of which will almost always decline this strategy. If you're saying this, then call it like it is: you're calling leadership and product stupid. Because unless you substantively disagree with the logic in the article, you're agreeing that the parallel experimentation strategy does all of: reach a solution faster, cost substantially less, and result in greater wealth generation later. Later here meaning only "within 5 years," so not even that much later. If you're a business, what else do you care about than wealth generation? I thought the article was very, very good.