I suspect many of his buyers weren't particularly concerned that he was 'defrauding' them. He probably sold at a discount and it gave them the label that they

I suspect many of his buyers weren't particularly concerned that he was 'defrauding' them. He probably sold at a discount and it gave them the label that they were consuming organic. Also, the article is very hyperbolic. It's pretty standard in the industry to fudge when it comes to organic.