Still feels like you're not taking shripadk's advice. Even complex things should be dumbed down. If a potential customer is interested they will click further.

Still feels like you're not taking shripadk's advice. Even complex things should be dumbed down. If a potential customer is interested they will click further. I'm guilty of this as an engineer in a startup. Engineers thrive on the details. But users don't care too much. They just want the service.